Bialetti

The year was 1933, Alfonso Bialetti came up with the genius idea of the Moka Express. With its Art Deco design, the Moka pot revolutionized the way coffee is made at home and enabled the company to immediately establish itself as one of the leading Italian coffee maker manufacturers. 

The Bialetti brand’s reputation was further consolidated thanks to significant advertising investment on Carosello, a well-known Italian television program, and to marketing centred around the image of the “Little Man with the Moustache”, drawn in the ’50s by Paul Campani, which became the brand’s symbol and is still present on the Bialetti Industrie Group’s trademark and is applied on the Bialetti brand’s products.